Friday, June 11, 2010

50 Years of Dr. Martens

The history of Dr. Martens runs hand in hand with its rich iconographic status: the Doc Martens boot is a distinctive part of aesthetic movements that represent many groups of people and periods in time. In celebration of Dr. Martens 50th anniversary, a hip campaign has been launched synthesizing this history through the eyes of young and emerging artists, musicians, and directors. Ten bands were asked to record their versions of cult classic tracks that represent the spirit of Dr. Martens over the past five decades. Fully documented over YouTube, Dr. Martens shows that even after 50 years, the brand can stay current without losing its classic styling.



It's really quite fitting that Dr. Martens chose to use such visually stunning videos to celebrate this iconography. Here's Britain's The Noisette's rocking some Docs with a cover of the Buzzcock's Ever Fallen in Love:



Be sure to check out their YouTube Channel 50YEARSOFDRMARTENS to watch the rest of the videos, or their website to download the hot tracks for free!

Gravitypope also happens to be carrying a few styles as featured in the videos too, check them out now for men and women:


Dr. Martens, R13499430 "1460 metallic 8 eye boot" (women's) $160 CAD


Dr. Martens, R11822006 "1460 8-eye boot rubber sole" (men's) $150 CAD


Dr. Martens, R13266601 "tyree tarten mid height" (women's) $150 - on sale for $99.99 CAD